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Guidelines for Hosting the 2-Day Exploring the Afterlife Workshop
This webpage is intended to assist you in organizing and promoting your workshop.
(Feel free to save this page to your hard drive or print it for future reference.)
The Afterlife Knowledge staff maintains a list of people who have expressed interest in hosting or attending
workshops in areas throughout the USA and the world. Click on this link to
email the Staff for assistance in locating people who might
be interested in attending your workshop.
If you are ready to schedule your workshop email Bruce
to confirm availability of a date for your workshop.
Some workshop hosts prefer to get a new hotmail.com, yahoo.com or other free email address, as an email address
security measure, to use for all correspondence with workshop participants.
The ideal workshop size is between 12 and 16 participants. As the host you'll most likely break even on the
costs with as few as 9 to 10 paying participants.
As the workshop host you attend free in exchange for handling the logistics of putting it on.
As the workshop host you set the fee to be paid by participants, taking into account your anticipated costs.
Bruce's fee, per participant is 150$US. The recommended minimum total fee for each participant is 250$US,
and this may be adjusted to take into account higher local costs for hosting the workshop. Using the recommended
minimum fee as an example the host would receive 100$US per participant to offset costs. So, for example, if
there are ten paying participants the host would receive 1000$US. This money can be used to pay expenses such as
Bruce's airfare, ground travel, accommodations and meals, facility rental, snacks, advertising, etc. If the
expenses for your workshop in this example were less than 1000$US any money left over is yours as a profit.
Participants may pay their deposit, final payment, or full payment for the workshop using a credit card at:
Participants who wish to pay their deposit, full payment, or final payment by check or money order can snail
mail these to you, the host, at an address you provide. It's best to maintain an up-to-date record of those who
have paid and those who have not to avoid misunderstandings later.
You can use an incentive to encourage early registration. This is typically done by reducing the price to
participants who register at least two weeks before the workshop date. The flyer you'll find at
publicity materials lists the
workshop price as 250$US if paid at least two weeks before the workshop date and 275$US after that date. As the host
you may need to adjust these dollars amounts to take in to account higher local costs for hosting the workshop.
To reduce workshop expenses Bruce often stays at, and eats meals at, the host's home providing that is
acceptable to the host.
The largest workshop expense is typically for Bruce's travel to your workshop location. As the host you will
be purchasing the airline ticket, so, it's probably best to delay purchasing that ticket until you are fairly
confident you'll have enough participants to cover that cost. Sometimes Frequent Flyer Miles are useful to
eliminate this expense.
Arranging for a Facility
You'll need to arrange for use of a facility in which to hold your workshop. This might be in your home, a
rented meeting room such as in a motel, hotel, library, bookstore, etc.
The facility must be available for use from 8:00 AM to 7:00 PM both days of the workshop.
Your facility will need enough seating capacity for the size group you anticipate. Typically participants are
seating on chairs during the workshop.
The facility should have enough bathrooms for the size group you anticipate. This is usually not an issue
unless you decide to hold the workshop in your home. Experience shows it a good idea to have a few extra rolls
of toilet paper if you hold the workshop in your home.
Your facility will also need enough parking space for those who will be driving to your workshop location.
Publicity & Promotion
Experience shows that the best resource for finding participants for your workshop is the Afterlife Knowledge
website. Click on this link to
contact the Staff for assistance in locating people who
might be interested in attending your workshop.
Experience shows that the highest attendance rates from prospective participants are achieved when their
payments, at least the 50$US deposit, are collected as early as possible. Once they've made their deposit they
feel more committed to attend. Potential participants who don't make a deposit often decide not to attend.
Your workshop will be posted on the Afterlife Knowledge Website as soon as it's scheduled. The workshop will
be labeled with your first name, the location, and the date. For example, Mary's workshop in Tucson, AZ on
May 10, 2006. Any inquiries received at the Website that are near your location will be forwarded to you at
the email address you provide. In addition, Bruce will email a personal note to those who inquire, inviting
them to attend your workshop.
You can also get the word out by putting flyers or posters on bulletin boards at: coffee shops; bookstores;
grocery stores; Laundromats; recreation centers; libraries; churches and other places frequented by people with
an interest in knowing about the Afterlife.
Promotional materials: a tri-fold pamphlet; flyers; posters; and website pages, are available here at the website. Click on this link publicity materials to see what's available. Feel free to download and modify the available publicity materials for your workshop.
Your flyer should include information for those interested in getting in touch with you. Your phone number
and email address are two of the easiest to use.
Experience shows that folks will often remove a flyer pinned to a bulletin board to have something to remind
them of the event. Sometimes it's more effective to leave a small stack of pamphlets near the bulletin board.
It is also helpful to jot down the locations of your flyers and visit once in a while to restock pamphlets or pin
up a new flyer.
Registration Packet for Participants
Participants are considered "registered" once they've paid the 50$US deposit to reserve their space in the
When someone registers for your workshop it's a nice touch to send them, usually via email, a package of
information about it. Your packet should include:
Your phone number to make last minute contact easier.
Directions to the workshop location.
A map to the workshop location. Copies of an online map work well for this one.
A list of nearby motels and hotels, with phone numbers, for those coming to your workshop from out of town.
A list of local workshop participants who are willing to let out of towners stay at their home during the
workshop. This can often be the deciding factor for attendance as it reduces the participant's overall costs to
Meals and Snacks
The daily schedule for the workshop includes a ten minute break each hour. Snacks should be provided. These
can be as simple as cookies, vegetable trays, soft drinks, coffee and hot water for tea, etc.
The best workshops are those in which participants eat the lunch meal at the workshop site. These can be a
simple as sandwiches, soft drinks, chips and fruit or more interesting. Some hosts cater in lunches and are free
to ask participants to pay a small additional fee for such lunches, usually 5 to 10$US each day.
Experience shows that participants appreciate being able to stay at the workshop facility to talk informally
with Bruce and other participants over lunch. And it is much easier to remain on schedule if participants don't
leave for lunch.
Once you have enough participants registered to break even on the workshop costs you're ready to prepare your
purchasing list for food and beverages and know you are one the way to hosting a workshop.
The Night Before the Workshop
Experience shows that if the participants have the opportunity to socialize a little as a group, before the
workshop begins, a more productive, powerful workshop results. Some hosts arrange for participants to meet at a
restaurant for dinner the night before the workshop begins. Each person pays their own bill. Some hosts open
their home to the group with snacks, soft drinks, etc. Host are encouraged to arrange such a gathering the
evening before the workshop if possible. Some of the most successful workshops have included a group get together
the evening of the first day of the workshop. It can be a simple as everyone chipping in to order pizza and
spending a few hours talking about the day's events.
Participants are to receive a full refund if they cancel in writing or via email at least two weeks before the
workshop date. After that time you, the host, should refund all but 25$US. This helps defray the costs you incur
for participants who don't show up.